About Us

We’ve been in the trenches of ecommerce for decades, specializing in paid Google Shopping campaigns. And in the ever-shifting landscape of online shopping, we noticed something others weren’t talking about. Google’s organic product listings were quietly becoming wayyy more prominent. We smelled an opportunity, took action… and a whole new world opened up to us and our clients.

The Shopping Pro SEO Story

  • It all started with an observation:
    Most ecommerce stores weren’t paying much attention to their organic product feeds.
    In fact, many didn’t even have one. And those that did just used the same feed they set up for their paid Google Shopping Ads.
  • Enter the opportunity:
    With Google featuring more and more organic Product listings in the search results, we created a dedicated optimized organic product feed for one of our clients.
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What happened next surprised even us!

Our client’s products soared in Google’s organic rankings, driving a surge in traffic and sales!
Excited by the initial results, we wanted to do even more with their feed. So we searched far and wide for information specifically about optimizing organic product feeds.

We scoured the web. Mined our networks and mastermind groups. Looked for paid courses on the topic. But we largely came up empty. And the few people we found who were talking about it were treating product optimization like traditional SEO, which didn’t align with what we were seeing.

With little actionable information to be found, we leaned on our expertise and relentless drive to innovate. What followed was us taking a deep dive into pushing organic product results further, harder, faster.

As a result, we developed a unique, proven approach: Organic Product Feed Optimization (oPFO).

What Drives Us

We’re more than marketers—we’re problem-solvers and pioneers. Our passion is uncovering overlooked opportunities and helping ecommerce brands adapt and grow in a fast-changing world.
Our mission is clear: to deliver measurable growth for ecommerce businesses through our groundbreaking oPFO process.

Why We’re Different

This isn’t just a business—it’s our passion. We’ve spent decades navigating ecommerce trends, always staying ahead of the curve. What began as an experiment has become a mission to redefine how organic product feeds drive success.

Unlike traditional SEO approaches, our tailored oPFO strategies are built specifically for ecommerce stores. The result? Real growth, sustainable traffic, and a competitive edge for your brand.
Let’s unlock the full potential of organic product feeds—together.